Send us a text
This fast-paced excerpt from a workshop at the Build Good Summit dives into journey mapping as a powerful strategy to cultivate donor relationships and build a supporter-centric organization.
Designed for forward-thinking leaders in social impact, the session offers hands-on insights into using journey mapping to create a seamless, tech-enabled approach to engaging donors, advocates, and supporters.
Participants will explore the essentials of 21st-century journey mapping, incorporating behavioral science, DEI, and AI. Through collaborative activities, you’ll learn practical mapping techniques for engaging multi-generational donors (Gen Y, Gen X, Boomers, Matures) and leave with actionable steps for fostering a supporter-centric culture.
Participants will get to the walls and work in groups to learn how to use the Stanford Design school approach to mapping.
It’s a fun session with post it notes, stickies, and more!
—
⛰️ Don’t miss out on the next BuildGood Summit! Sign up to be the first to know about the dates, location and super early bird discounted tickets at www.buildgoodsummit.com
🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/
🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1
Thanks for listening!
----
#Fundraising #Nonprofit #Philanthropy #Marketing
Interested in working with a fundraising agency to grow your nonprofit?
BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️For more information, go here: www.buildgood.com
