Context: Tasha Kim on Subcultural Capital and what Gen-Z is buying online
Boys Club
00:00
Is There a Generational Shift in Digital Fashion?
I think one, the age of people interacting with many of these platforms is super interesting. Part of me thinks that we have to wait for Jen Alphas to grow up to see this fully play out. Like Minecraft and Roblox, I was reading that Fortnite, has sold over $2 billion of in-game skins and digital fashion accessories alone. So it is clear that platforms are making money on this.
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