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4min chapter
#432 - Geoffrey Miller - An Evolutionary Psychologist's Dating Advice
Modern Wisdom
The Power of Social Proof in Nightlife and Marketing
This chapter delves into the importance of social proof in nightlife and marketing, examining how it shapes perceptions of desirability and brand value. The discussion includes insights from evolutionary psychology and the role of attractiveness in creating an appealing social atmosphere, particularly through the lens of influential figures in the social media landscape.
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