Damian Bradfield on WeTransfer, data, trust and longtermism
On Design with Justyna Green
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The Importance of Simple Design
I'm a massive generalist too so I could be here all day naming people that I think are inspirational. Matthew Day Jackson, Tala Madani, Nathaniel Miller, Samfa and even Fred again at the moment is pretty amazing. What's one thing you cannot stand in design? Over design. When something just feels like it's been absolutely laboured to the point of trying to be interesting when it generally isn't That designers at their worst can really try to justify their existence by putting too much into something which makes it feel way too complex. It's just dilution, distillation, those are the hardest tactics for any of our skills for any designers to follow. The most sort of
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