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263. How Strategy Champions win

Inside the Strategy Room

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Navigating Uncertainty in Strategy

This chapter explores the critical choices organizations must make in developing their strategies amid increasing uncertainty and complexity in the business landscape. It emphasizes the importance of leveraging insights and foresights, especially in the realm of generative AI, to enhance decision-making and resource allocation. Moreover, it discusses the challenges companies face in adapting their strategies to technological shifts while underscoring the growing divide in economic profits among top-performing firms.

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