Nostalgia and Reliability: The Yugo Ad Review

Michael Moynihan talks with automotive entrepreneur Malcolm Bricklin: the man who’s brought the Yugo to America and is back with a new EV he says will be made entirely in the USA.

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(00:00) Intro

(04:38) Early Ventures

(10:38) The Yugo Story

(18:35) Building the Bricklin

(26:55) Current Ventures and Philosophy

(31:56) The Car Business Strategy

(34:50) EVs and Future Trends

(38:05) Handling Criticism

(39:35) Elon Musk and Tesla

(48:00) The New Car Project

(55:45) Desert Island Discs

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