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#3 How I Use Social Media: Chris Burgess

LTB Podcast

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How to Maximize Your Network Shares

You cannot at the moment share Instagram and Facebook lives largely because Facebook is still coded to landscape preference video. You can stream on a desktop using yellow duck to Instagram and you can stream Facebook using Wirecast but you're talking into thousands on this. The person that does this better than anybody else, James Smith, makes sure that he posts organically to both platforms. If you're gonna share the same content in both places, either go live in both or do Facebook,. save the video, IG stories, because you'll reformat it to be vertical, IG stories and then share multiple posts and multiple stories to promote that post.

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