The Importance of Creating a Tribe

Chao: I got from a TED talk from Seth Golden and the talk is called the tribes we lead. He talks about how one of the best ways for you to sell your products nowadays or services or your ideas is by creating a community, he says. Chao could you please play the clip for us and let's watch now there's one minute clip from the TED talk Michelle Kaufman has pioneered new ways of thinking about environmental architecture she doesn't do it by quietly building one house at a time she does it by connecting a tribe of people who are desperate to be connected to each other by leading a movement and making change.