The Apple Podcast, 60% of Listenership Is on the Apple Podcast Platform.

We want to really focus on the Apple algorithm. What Apple podcast cares about is the number of new subscribers you've received within the last 24 hours. So what we want to try and do is do a bunch of things that will, that will give us spikes of activity on our feet. We have seen tremendous success with this in niches where you really wouldn't expect people to take action. People love free stuff. Doesn't matter how wealthy or well paid they are,. You still care aboutFree stuff.