
Using AI to Maximize Customer Personalization
Banking Transformed with Jim Marous
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What's the Biggest Barrier for Fintech?
With digital, we can certainly open up and engage with customers more and easier than ever before. While digital gives you the ability to build better relationships, those relationships are needed more than ever because it's easier for the person to diversify their holdings. Relevance isn't just about getting the right information. It's about getting information that's meaningful and valuable based on where I am as a customer in my journey.
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