Evolution of Indian 'Datrimonial' Apps

Desi dating apps are vying for parental approval. And their strategy seems to be working.

A couple months ago, Agrima Srivastava, a 29-year-old media professional from Lucknow, had an awkward conversation with her mother. She wanted to know if Agrima had ever heard of Indian dating apps, Aisle and Better Half.

That was the first time Agrima had an open conversation with her mother about her love life. She told her that she was on dating apps, but homegrown ones like Aisle and Better half, were "just too serious". Funnily enough, the very reason Agrima was hesitant to get on an Indian dating app is why her mom approved of it.

And Agrima's mom isn't alone. Many Indian dating apps have positioned themselves as the perfect stop gap between casual dating and marriage. It allows people the autonomy to choose their own partner without their parents getting involved, while also connecting them with a pool of potential partners from similar communities and upbringings. It's like parent-approved dating.

How do they work? And do Indian dating app users need them? We speak to Chandni Gaglani, the head of Aisle and three dating app users to find out.

Tune in.

P.S. while you are here, why don't you check out The Ken's early careers podcast, The First Two Years. You can listen to it here.