Travis Kalanik's Expansion Strategy

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Travis Kalanik dropped out of UCLA to work on his first company, Scower. It was a peer-to-peer file sharing service that predated Napster. Eventually, Scower got sued for $250 billion by a collection of entertainment companies. He followed that up with his next venture, Red Swoosh,. That was software aimed at allowing users to share network bandwidth.

Harvard Business School assistant professor Alexander MacKay studied Uber’s strategies as it entered new markets around the world. He wanted to understand how global businesses can scale fast and survive for the long run. MacKay tells Cold Call host Brian Kenny that Uber adjusted its strategies to meet the specific challenges posed by competitors and regulators in six global markets: New York, Bogota, Delhi, Shanghai, Accra, and London.