The Importance of Organic Reach

Microsoft is a major investor in OpenAI and therefore chat GPT is being embedded into all of Microsoft Office now. I think the next stage for us is to try and get in front of someone from LinkedIn to just get some ideas about where they're going, if we can get any kind of formal comment. But honestly, John, I don't think there will be. It's only the real big boys that have an expectation of 100 comments for every post that are going to feel the effect of something like this.