14min chapter

How I Built This with Guy Raz cover image

Advice Line with Andrew Abraham of Orgain

How I Built This with Guy Raz

CHAPTER

Craft Cocktail Business Expansion and Investment Challenges

Turner Lewis, founder of a craft cocktail company, discusses the journey of launching golf-inspired canned cocktails, detailing challenges in investment seeking, marketing, and sales expansion. The chapter showcases the growth of the business, the struggles of entering the alcohol industry, and the strategies for targeting niche markets while considering broader expansion.

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