Ripkin: I don't think we get rewarded for skills that are hard to measure. The system is ultimately lazy, so it defaults to what's easy to measure - how many words per minute can you type? How many followers do you have on instagram? How many pounds can your bench press? These are easy measurements. It's hard to measure resilience or loyalty or kindness. We're going to be rewarded not simply because we can beat someone on a test, but because our whole posture is based on the possibility of better and the possibility of if your goal is to win, to win.
In his third Design Matters interview, writer Seth Godin riffs on his 20th book—“The Practice”—a milestone text exploring creativity and the sheer power of doing the work and putting it out into the world.