SaaS Talk™ with the Metrics Brothers  cover image

B2B Marketing Budget and Productivity Benchmarks

SaaS Talk™ with the Metrics Brothers

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Evaluating Marketing Metrics

This chapter focuses on the effectiveness of various marketing metrics, particularly in B2B settings, emphasizing the need for a balanced evaluation that includes pipeline coverage and efficiency measures. It advocates for clear definitions and uses of metrics to enhance strategic planning and budgeting in marketing efforts.

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