Tracing Product Origins to Curb Deforestation and Implications for Companies

A race is on to map millions of farms around the globe – all in the hopes of saving the world’s forests. A new EU deforestation regulation requires companies to prove their goods don’t contain products grown on deforested land. But that’s no easy task. And billions of dollars in global trade are at stake.

On today’s Big Take podcast: Bloomberg Global Food Tsar Agnieszka de Sousa breaks down just what’s in these new rules – and why the price of everything from cocoa to coffee and lipstick to tires could rise.

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