Theory of Change Podcast With Matthew Sheffield cover image

Theory of Change #034: Heather Digby Parton on Joe Biden's first year as president

Theory of Change Podcast With Matthew Sheffield

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I Think Advertisers Know They're Worthless

"I think they're worthless. And god help us if they go to focus groups, because what you just described is absolutely true," he says of pollsters. "Advertisers are much more sophisticated about this stuff... They they go for the gut."

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