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Episode 253: Long-Term Planning for Your Gym with Ben Pickard

Gym Business - Business for Unicorns Podcast

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Setting a North Star for Your Life

When it comes to any sort of plan that's further ahead than a year, for me the real value is just setting your North Star. I know where Vancouver is, and I know where I am, and I mapped it in my little road of where I think I wanna go, and that gives me the direction. The planning is so valuable, because instead of saying, I'm just gonna head west and see what happens, which could be a whole myriad of different west coast destinations. It's you thinking strategically about where you're going so you can develop a strategy that guides your action every day.

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