The Press Box cover image

Ohio State and Barstool, the Great Film Critic Shortage, and the MS NOW Acronym Challenge. Plus: Michael M. Grynbaum on the Past and Future of Condé Nast.

The Press Box

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Branding, Acronyms, and Media Teasers

This chapter humorously explores the complexities of yogurt branding alongside a lighthearted review of legislative acronyms like the USA PATRIOT Act. The discussion bridges whimsical branding insights with a tease about a prominent media company, hinting at deeper examinations to come.

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