20(ish) Min Skills: How to Find Your Wedge (feat. Bleeding Neck Problems)
Idea to Startup
00:00
The North Star Value - A Wedge That Converts Customers
The great wedge is often just productizing your customers first step, and sometimes that actually ends up being your entire business. The next approach for finding a wedge is to go back and speak with customers. Identify the bleeding neck problems, what's painful or unnecessarily annoying,. What do they hate? It should also be obvious when they're solved.
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