The North Star Value - A Wedge That Converts Customers

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The great wedge is often just productizing your customers first step, and sometimes that actually ends up being your entire business. The next approach for finding a wedge is to go back and speak with customers. Identify the bleeding neck problems, what's painful or unnecessarily annoying,. What do they hate? It should also be obvious when they're solved.

If you can't get traction, you likely need a wedge. Today, we talk through how to find one. We leverage a few frameworks we use at Tacklebox - the Bleeding Neck Problem, Productizing the First Step, and the 100 Character Landing Page. The goal is to solve an immediate, painful problem that'll build trust and allow you to pitch your bigger, North Star vision. Wedges get you started. Life is 100x harder without a wedge.