I made the game with my friends from high school and we made it while we were in college, as an activity to do for a New Year's party. We had no intentions of turning it into a business. It was just something we did for fun to play amongst ourselves. And then it weirdly went viral and took off in the face of all of our expectations. I think envy is probably responsible for a lot more behavior than Greek in my opinion. Because it fits right back into that pecking order.

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