The Profile of a Beer Drinker

Dylan Mulvaney is the White House budget director and a key member of President Obama's cabinet. In an interview with CNN, Mulvaney talked about how he wanted to turn Bud Light into a more conservative brand. He said that 80% of beer drinkers are men who don't want to drink it; women prefer wine or dessert wines. The VP of marketing for Bud Light was trying to increase their ESG score so they could target new customers by targeting male-dominated groups such as transgenders. "It's absolutely insane what some of these guys are doing"