When is it time to productize something or hand it off? And how do you think about that? My general view is I tend to hire individual freelancers versus agencies. Sometimes there's value in having things out that aren't the most compelling long form magazine essay prose, but are useful for relevant search terms.
Today we speak with Jareau Wadé - currently the founder of Batch Processing, previously the co-founder of Balanced (acquired by Stripe), head of growth at Tilt Pro (acquired by Airbnb), and Chief Growth Officer at Finix.
We spoke with Jareau about the early days of Balanced - how they prioritized, gained trust with initial customers, and competed with companies like Stripe and PayPal. Jareau talks through a bunch of different heuristics and models he uses to evaluate risk (stack it early), tackle the cold start problem, synthesize feedback, figure out the technical side of your business early on, and manage the mental side of starting a business.
It's an awesome conversation and you'll take tactics and methods away from it.