3min chapter

The Community Experience cover image

Brand Partnership Wizardry with Justin Moore

The Community Experience

CHAPTER

Community Sponsorship - What's in It?

Julian Zelizer: Community sponsorships are like R&D to some degree, right? He says the brand can say that they are aligned with you and your community on social media. "It's very difficult to quantify how valuable that would be to a potential sponsor or brand," he says.

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