
S16 E1: To Make a Change, Plan a Tailored Attack (Katy Milkman)
The Next Big Idea Daily
00:00
Tailored Attacks Work Better Than One Size Fits All Solutions
Tailored attacks work better than one size fits all solutions, says Katie Milkeman. Change comes most readily when you size up what's standing in your way and then tailor your solution to match that obstacle. "You have to figure out what forces are working against you," she says.
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