Will This Propel Penn to New Riches?

All sports is a media company that caters to also young male gamblers and Dave Fortenoy is how does one describe? He's a big personality. Sports reporting live from the red carpet, AVNs, the porn, the pageantry. And he definitely says some things that many, I'll say most people would find objectionable. So question number one is, will this propel Penn to new riches? And question number two is, what does it mean for draft kinks?