Intro

In this episode, we uncover how the order in which information is presented affects what users remember—and what they forget. From the “primacy effect” that gives early items a cognitive boost, to the “recency effect” that gives the last ones staying power, you'll learn how sequence can make or break a design.

We explore:

• Why we remember the first and last items in a list better than the middle ones
• Why many designers mistakenly apply memory principles to visual design when they should be focusing on attention
• The difference between designing for memory and designing for attention

Whether you're designing a pitch, a product tour, or just organizing content, understanding the serial position effect helps you make your message stick where it matters most.

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