In the book, I point that out because if all I had were the macro and the micro lab experience, I would say, look, this is pretty good evidence that we should investigate this in the real world. In each case, for each of these emotions, we have field studies showing the same thing in the realworld where I can target the mechanism in the lab. And so for those reasons, I have faith that what we're doing here is capturing a real world phenomenon. It's true. The pride is not only one of the seven deadly sins. It is the seventh and most deadly sin. But yet, you know, old school pride, having pride in your work to develop

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