S.V.B. wasn't an unfamiliar name if you were in the Valley and so like one of the stories we wanted to tell was we have Ellen Hewitt who's our reporter in the Valley talking about how essential this was to sort of the way just day to day life worked for people in the startup community. She said it was like waking up to a hell fire in your living room like what you know what's suddenly on fire here. That dynamic was really powerful because it was all the same kinds of clients at all the same bank all talking to each other with a lot of cash.
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