Al Ramadan and Dave Peterson (Play Bigger Advisors) - How to Be a Category King
Entrepreneurial Thought Leaders (ETL)
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Establishing New Categories and Ecosystems in Technology
This chapter explores the transformative influence of the iPad, introduced by Steve Jobs, in redefining technology categories between phones and computers. It highlights the necessity for establishing a category within an ecosystem, showcasing how tech leaders articulate their visions for market positioning and public perception.
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