Sydney Sweeney campaign shows woke era is over
Undercurrents
00:00
Corporate Positioning and Media Perception
This chapter explores the complexities of the American Eagle advertisement featuring Sidney Sweeney, focusing on the different narratives presented in the media regarding the company's response to social media backlash. It highlights the implications of retraction statements and the marketing motivations influenced by celebrity associations and public perception.
Transcript
Play full episode
