There's so many more people on the platform. So that like in the past, let's just say there would be one docu style video a week that would come out from like one creator. But now you have 10 creators each posting these insane docu style videos independently. So you have to up your quality because everyone else is. And there's more for people to pick from. It's a really small team. We're talking about maybe hiring someone full time to do guest outreach who knows their business with podcasts and media.

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