2min chapter

Lochhead on Marketing cover image

125 How Services Firms Do Legendary Category Design / Category Creation

Lochhead on Marketing

CHAPTER

Introduction

Christopher Lockett: Can services firms do category design? And the simple answer is, hell yes. Did you know that oat milk has more sugar in it than coke? It's time to make a small change that will make a big difference with Malibu milk. Now, my friends at HalloApp ask you to imagine an app that did not sell your personal data for profit.

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