2min chapter

The Sleeping Barber - A Business and Marketing Podcast cover image

SBP 010: The Meaningful Difference Framework, with Graham Staplehurst and Jorge Alagon

The Sleeping Barber - A Business and Marketing Podcast

CHAPTER

Is There So Much Strategy?

If you want to grow as a brand, then you look at your offering and it's like, ok, so how do i make myself more meaningful? Do i deliver a better experience on let's put some seats in and let people sit down. Am i going to serve coffee as well as cakes? Or is it about the ranger cakes that i'm going to make? I'm i going to make different types of cake, and actually, let's have all our cakes t be eggless and gluten free,. And there's so many ways in which yonow. can apply that thinking to the smallest brand and the smallest operation, all right up to the biggest brand and the biggest operations

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