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Ep27 (Special): What you need to know about GA4; w/ Danny Gavin (Optidge, Odeo Academy, and The Digital Marketing Mentor Podcast) — Product Market Fit podcast
Product Market Fit
The Importance of Multiple Touch Points in Google Ads
The data driven model is favorable to Google ads specifically and ad based attribution. Most likely your website visitors journey is going to have multiple touch points. If you look at just last click you're missing everything at the top of the funnel. And then you need other channels to convert them so looking at multiple perspectives I think is important.
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