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Launching Iconic Tech Companies in Australia with Kate Vale (ex-Google & Spotify)

Wild Hearts

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Navigating Spotify's Australian Launch

This chapter recounts the author's transition from Google to Spotify, detailing the challenges and strategies involved in launching the music streaming service in Australia. It highlights the complexities of building relationships with artists and labels, as well as the journey toward converting free users to paid subscribers. Through personal anecdotes and reflections on team dynamics, the chapter emphasizes the importance of cultural understanding and tailored marketing in driving success in new markets.

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