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Getting Started with Amazon DSP: Key Differences from PPC

Better Advertising with BTR Media

CHAPTER

Strategies for Effective Targeting in Digital Advertising

This chapter delves into the complexities of geo-targeting and demographic targeting in digital advertising, with a focus on product sales like beanies. It highlights the necessity of refining audience targeting based on regional weather conditions and consumer behavior, setting the stage for upcoming discussions on brand awareness strategies and creative approaches for different consumer funnel stages.

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