The Colin and Samir Show cover image

An eye opening conversation with podcast legend Tim Ferriss

The Colin and Samir Show

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The Immutable Laws of Marketing

I think about this a lot though, because it's very easy to be shaped by your audience and the market. And I would just make a couple of suggestions to folks. Like how do you create new categories? The question of how can I be a category of one? You need referral and credibility. Once you build that momentum, you are in very good shape. Assuming you don't destroy your reputation somehow or damage it.

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