The single most important thing to be found in making ideas stick is o be concrete. Be concrete a every moment, and then e story will emerge from that. People will create their own stories if you paint the picture well enoughand that's where it really is internalized. Please email your plans to stanford business at stamford dot e d u.
“We have to make data emotional because emotions are what drive us to act,” says Chip Heath, a professor of organizational behavior and author of the new book, Making Numbers Count: The Art of Science of Communicating Numbers. In this interview with podcast host Matt Abrahams, Heath talks about ways that data and statistics can be used to illuminate — or obscure — our message. “A lot of people in the world don’t understand numbers like the numbers people,” he says. “And there are a lot of untranslated numbers that float around in organizations and in society.”
Heath suggests thinking about numbers like a foreign language we need to “translate” for our audience: “If we don’t translate numbers into something that’s more tangible, we’re going to sacrifice in a big way.“
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