Charles Garcia: How do you even philosophically think about valuations? He says the right optimization is, like, what is going to maximize the total enterprise value of the company over time. And so if you ran through the logic in a way that was efficient with price at any time, he said, then it's given people an idea how much they're worth. García: I don't know if i would give it as advice to people going forward, but it worked really well for us.

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