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Using Specificity To Access Your Audience's Subconscious

The New Generation Entrepreneur Podcast

CHAPTER

How to Get Specific

Mastery is being able to understand a solution better than everyone else. When we have mastery, it allows us to do something that other people do - which is getting specific. One of the reasons why we want to get specific is because it allowing us to communicate to our audience as subconscious.

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