How Do You Not Give Away the Punchline?

How do you not give away the punchline? Right? Like if you're doing this book, changed my video career or whatever. How do you keep people watching? Do you understand what I'm asking? Yeah. So in that video, I show the book right away,. So you think it's over, people are going to click off. But what I like to say within the video is I usually have a numbered list. Okay. This book taught me five things that changed my life or whatever changed my video production business. And then I typically try and I don't do this all the time because I think people sometimes don't like when you do that, but I leave something for