Up Your Content Game With the Experts! - Akshatha Kamath, MoEngage | BTS E6 | SaaSBoomi Podcast
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How Did You Get Started With Content Marketing?
When i started out, of course, a day one, there was just me. And in the initial year, we wanted to have at least two people on the team. Initially a lot of our customers were from ecommerce and travel and hospitality. But by the time i had come into my second year, we were talking to enterprises, banks, we talking to retail. Eh, and these people din't understand travel use cases. Because firstly, i think the channel itself was different. Gose banks are primarily looking at saveup, sight engagement, or even they're even thinking of how doe retail is thinking of, how doe store user to my web side? A demand
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