How to Be a Successful Writer

John Sutter: Content marketers are bottom feeders with a crusty shell to protect us from what I call CM blowfish. We're like, how do we optimize this blog post to get a few more clicks on SEO? He says instead of looking for a shortcut around whatever one else is doing, you're still doing the same thing. "We could all be so much better and get better results, but we're so content or focused on like picking at scraps," he says.