Peak Design: How to Manage Your Reputation

Peak Design has not injected money into the influencer sphere or the review sphere in our past. We've always just gotten a lot of great reviews at a lot of internet traffic. And I think that because that's happened organically, there's an authenticity that comes through and people are somehow able to glean it. It's honestly just now at this stage that we're thinking, gosh, maybe we should be actually spending some money here to be a little bit more intentional about propping that side of things up.