You have to start with what pain point are you seeking to alleviate. How do you make that person who's going to be your day to day partner look like a hero in their organization? And then the third, the third is what does success look like in a year from now. If they can't answer those questions early on, you need to help them answer and identify. Maybe it's reduce errors, maybe it's reduce support time maybe it's improved customer experience increase revenue.

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