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EP 427: The Trust-Profit Paradox

What Works

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The Risk of Losing Trust in Substackers

"We couldn't live up to our values if our business model was built on people remaining members simply because we didn't want to take responsibility for a key component of their experience," says sub-stack co-founder Chris Best. "As long as we offered encouragement and opportunities to realize the value they invested in, we had to let them decide the particular way they would do that."

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