Luxury Voices cover image

Understanding the Chinese traveller with Tian Gu, 田谷, Publisher, Travel + Leisure China (English)

Luxury Voices

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Navigating the Luxury Travel Landscape in China

This chapter explores the vital role of brand image and targeted promotional strategies in attracting the Chinese luxury travel market. It also discusses the impact of unique events in showcasing hotel values and concludes with a personal reflection on unfulfilled travel dreams.

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