Jason's Premium Partnership With Travis Matthew

Hex cloud is a cool cookware brand and we'd always had this philosophy like Danny would talk about we're not your grandmother's cookware. We were very focused on performance marketing obviously for a long time and and sales. But then I met a couple guys in LA who can bring the cool factor they came from like fashion and that world. And so we just started thinking about real life activations, which are dinners sponsored by hex cloud with some really good chefs. So house we walked ultimately we got hooked up with the basically the head of culinary at so house and we're like let's you know let's do a dinner series to build a halo around the brand. It's